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We are data people

We are an Australian advanced analytics and Decision Intelligence company passionate about solving your complex data problems and providing accurate and reliable reporting.

The Who, What & How of Toustone

Toustone was founded in 2014 by Craig, Adam, Chris and Mal who met while working at Mars – a large global family business responsible for brands like M&M, Pedigree and Whiskas –and while sitting around a dining table at Craig’s house, they realised many organisations could benefit from advancing their analytic capabilities.

Through our experience at Mars we recognised that Business Intelligence was quickly becoming more and more important for many organisations,” Craig said. “We knew we had the skills and passion to make something special, so we took the leap and created what Toustone is today.”

Today, Toustone is a global Decision Intelligence company that is headquartered in Albury-Wodonga. The company is made up of passionate and data-driven people who bring a combination of local trust and global experience, expertise and leading technology to deliver top-notch solutions.

Toustone is an Australian advanced analytics and Decision Intelligence company driven by confident and seasoned data experts. We help Australian leaders gain clarity of the current and future state of their business, so they can make confident and smart decisions to find their edge. We do this by identifying, cleaning, unifying, and automating key data, based on each businesses specific goals, whether company-wide, department or project-based.

Though we are vertical-agnostic we have deep experience servicing and partnering with the Transport, FMCG, Agriculture, Government, Clubs & Hospitality Sectors. In fact, the majority of our vertical-specific data and insights solutions was built with industry, for industry.

Toustone also has its own predictive analytics products (and add-on modules) that address common business growth and financial goals, like RetainMember, RetainTalent, and PledgeZero.

Our Story

Toustone was founded in 2014 by Craig, Adam, Chris and Mal who met while working at Mars – a large global family business responsible for brands like M&M, Pedigree and Whiskas –and while sitting around a dining table at Craig’s house, they realised many organisations could benefit from advancing their analytic capabilities.

Through our experience at Mars we recognised that Business Intelligence was quickly becoming more and more important for many organisations,” Craig said. “We knew we had the skills and passion to make something special, so we took the leap and created what Toustone is today.”

Today, Toustone is a global Decision Intelligence company that is headquartered in Albury-Wodonga. The company is made up of passionate and data-driven people who bring a combination of local trust and global experience, expertise and leading technology to deliver top-notch solutions.

This Australian business story started when 4 ex-Mars leaders, Craig Lefoe, Adam Sharp, Chris Horn and Mal Chambeyron, found themselves in series of a discussions that eventuated in the birth of Toustone. It was founded in 2014 in Albury, NSW, a business and community hub in regional Australia.

They all possessed diverse IT and business expertise. For instance, Craig served as the CIO, Adam led the BI department, Chris and Mal held senior managerial positions in the data integration space. And they all had one thing in common: A desire to assist Australian leaders and businesses in leveraging their data for informed and intelligent decision-making.

Fast forward almost 10 years and Toustone continues as an Australian-owned and operated advanced analytics and decision intelligence company that solves complex data problems, leverages machine learning predictive technology, and produces accurate and reliable sustainability reporting.

The Toustone team that includes Data Scientists, BI leaders, Analysts, Operations and Sales & Marketing professionals has grown to over 30 employees spread out across Australia including in NSW, QLD, VIC, ACT and WA.

Board of Directors

CEO, Co-Founder

Craig Lefoe

Leading the direction of Toustone Decision Intelligence is Craig Lefoe! With a strong background in the global deployment of BI, Craig brings the experience and passion for data analytics with the leadership to enable.

CFO & Co-founder

Chris Horn

Chris is highly experienced in an array of software areas that have built his reputation as an expert in cloud architecture and security. He ensures the integrity of the back-end systems, processes and support functions.

Craig Manson, Toustone Chair
Non-Executive Director

Craig Manson

Craig is passionate about helping companies and people realise their potential by elevating their performance. He understands that data-driven decisions provide the opportunity for real change in improving efficiency and productivity.

Non-Executive Director

Mark Scott

Mark recently joined the Toustone board, bringing 20-years’ of experience as Founder, Managing Director and CEO of small to medium-sized consulting businesses, covering Australia, Asia and Europe. Mark has a strong background in transport, infrastructure and defence sectors.

Management Team

CEO, Co-Founder

Craig Lefoe

Leading the direction of Toustone Decision Intelligence is Craig Lefoe! With a strong background in the global deployment of BI, Craig brings the experience and passion for data analytics with the leadership to enable.

CFO & Co-founder

Chris Horn

Chris is highly experienced in an array of software areas that have built his reputation as an expert in cloud architecture and security. He ensures the integrity of the back-end systems, processes and support functions.

CCO

Matt Pedersen

Matt has a deep understanding of Agricultural markets and production systems having spent over 25 years internationally across many sectors. He has built a strong reputation for strategic thinking, business development, and implementing operational excellence enabling business growth and greater profitability.

Our Mission

“We enable Australian leaders to discover their competitive edge by providing profound insights into their business through advanced and predictive analytics, enabling them to make confident, informed, and smart decisions.”

Our Vision

“To empowering organisations to drive positive change and sustainable advantage in their business, community, and for our planet.”

Musings from our Executives

Our executive team value celebrating the achievements of Toustone and it’s team publicly.

These posts give you an authentic glimpse into the team, it’s management, our culture, and what we are most proud of.

Being showcased by AWS

Growth & Camaraderie

Our ISO/IEC 27001 Win

Our Transport & ARA Partnership

Sustainability Reporting Team

Transport Team Appreciation

Walking the Talk

Transport Team HQ Week