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The Who, What, How & Why of Toustone

Toustone is an Australian advanced analytics and Decision Intelligence company, driven by confident and seasoned data experts. We help Australian leaders gain clarity of the current and future state of their business, so they can make confident and smart decisions to find their edge.

We do this by identifying, cleaning, unifying, and automating key data, based on each businesses specific goals – whether company-wide, department or project-based.

Although we are vertical-agnostic, we have deep experience servicing and partnering with the Transport, FMCG, Agriculture Government, Clubs & Hospitality Sectors. In fact, the majority of our vertical-specific data and insights solutions were built with industry, for industry.

Recent Australian governmental changes related to mandatory sustainability reporting has made our Sustainability Suite, our ESG Platform for Climate-Reporting & Predictive Analytics, really shine. Our Sustainability suite takes the complexity out of sustainability reporting, ensuring certainty in compliance whilst driving top and bottom line growth.

We also have our own predictive analytics products that address common business growth and financial goals, like RetainMember and RetainTalent.

Our clients are businesses who face the following challenges:

  • Data is disjointed and siloed across the business, and leaders do not have a holistic view.
  • They are unsure about the validity and accuracy of their data being presented.
  • They need to minimise risks and uncertainties in business operations using data but are not sure how.
  • They want to gain competitive advantage in the market but don’t have the resources or expertise internally.
  • They want to meet financial goals in profit and growth but are not able to access the right kind of data.
Making smarter decisions with data

Our Story

This Australian business story started in 2014, when 4 ex-Mars leaders, Craig Lefoe, Adam Sharp, Chris Horn and Mal Chambeyron came together with a desire to make valuable Business Intelligence solutions available to Australian businesses of all sizes. Our Co-Founders all possessed diverse IT and business expertise. For instance, Craig served as a CIO, Adam led a BI department, and Chris and Mal held senior managerial positions in the data integration space.

Fast forward almost 10 years and Toustone continues as an Australian-owned and operated advanced analytics and decision intelligence company. We continue to solve complex data problems, leverage machine learning predictive technology, and produce accurate and reliable reporting.
Toustone was founded in Albury, NSW, a business and community hub in regional Australia. The Toustone team that includes Data Scientists, BI leaders, Analysts, Operations and Sales & Marketing professionals has grown to over 30 employees spread out across Australia including in NSW, QLD, VIC, ACT and WA.

“One of the reasons we started Toustone was to create opportunities for people to work in regional areas. And it’s truly satisfying to note that around 50% of our team still works out of Albury.”
– Craig Lefoe, CEO

We started regional, and we’re proud to remain regional at heart. We’re passionate about providing technical jobs for people based in more rural areas. This continues to be one of our driving motivators, growing a regional-based company that is seen as a technology leader spearheading innovation.

Discover what our clients say about us

We are a ‘data rich’ plant. We have many systems capturing data which can be overwhelming and hard to manage but since working with Toustone they have positively influenced our labour costs and productivity. During this process, Toustone have been great to work with and are always readily available. We look forward to working more with them to bring even more value to the business.

Will BartonCEO, Gundagai Meat Processors

We have taken what we needed to achieve minimally and increased it a hundredfold, not tenfold, a hundredfold! Toustone have been able to provide far more accurate detail than any other service we have worked with previously. We have gone from absolutely nothing and bad excel reporting to actual live data feeds inside a year... it’s amazing.

Network Standard and Performance ManagerAustralian Train Operator

Working with Toustone has been great. They have been able to effectively capture information off multiple platforms and automate it. The solution has definitely made the backend of the office more efficient by getting all that data into one spot. Their personal insight continues to provide different ways to look at the data and get more out of it.

Mat WellsGM, Lawson Grains

Toustone has given Bankstown the ability to equip all our staff with the information they need. From operations to marketing to senior management, they all have the evidence to inform decisions, which makes the whole decision-making process far more robust and timely. Having Toustone as a partner is very important to us because they don’t just come in and implement the solution… they go beyond that to ensure we have what we need with constant ongoing support.

Chris VillaniCommercial Analyst, Bankstown Sports Club

Kirinari was struggling with adjusting to the NDIS, where the requirements for evidence and real time data is essential, where we need to know how much we are spending at any given point in time and that’s got to be entirely based on an individuals NDIS plan. Toustone coming along was just incredibly fortunate timing for us, it was like a marriage made in heaven. They have exactly what we are looking for and were able to work with us and figure this out.

Diane LynchCEO, Kirinari

Toustone have accelerated our ability to help our customers understand their data. Adding a hosted BI tool onto our data platform has let us focus on telling data stories not the infrastructure that enables them. And we’ve pushed it hard, scaling to users in over 60 countries over a couple of months and pumping billions of events through our platform every month.

Will HuntProduct Manager, Plexure

Our Community Involvement

As a regionally-owned and operated business, we understand the importance of community and strive to support our community whenever possible:

  • Financial support for local charities like Albury-Wodonga regional FoodShare, and Boys to the Bush.
  • Volunteer efforts from Toustone employees in fundraising activities in operating local Bunnings food stalls
  • Employee attendance at fundraising events and auctions in Albury-Wodonga
  • Purchasing of local products and services for staff events.

Toustone also provides consultancy services at reduced rates for clients with charity goals we wish to support. We work collaboratively with these clients to facilitate and negotiate reduced licensing fees.

In 2023, Toustone formed an official committee to coordinate and direct all community and charity activities.

Our Goals for 2024:

  • Seeking indigenous procurement opportunities
  • Tree planting days
  • Purchasing a vote in the local Border Trust collective giving program Give500. This program combines donations from supporters to develop a grant pool that supports life-changing programs across the Albury-Wodonga region.

Board of Directors

CEO, Co-Founder

Craig Lefoe

I am privileged and proud to be leading the direction of Toustone Decision Intelligence! With a strong background in the global deployment of BI, I combine my passion for data analytics with the 20 years of experience in account management, infrastructure and application development at a senior management and director level.

CFO & Co-founder

Chris Horn

My passion and years of experience lie in the hands-on element of advanced analytics and technology. My specialisations are in Amazon Cloud Architecture and Deployment, Project Management, Application Development, Java, SQL, Oracle PL/SQL and Financial Accounting.

Craig Manson, Toustone Chair
Non-Executive Director

Craig Manson

I am passionate about helping companies and people realise their potential by elevating their performance. I understand that data-driven decisions provide the opportunity for real change in improving efficiency and productivity.

Non-Executive Director

Mark Scott

I bring 20-years’ of experience as Founder, Managing Director and CEO of small to medium-sized consulting businesses, covering Australia, Asia and Europe. I have a strong background in transport, infrastructure and defence sectors.

Management Team

CEO, Co-Founder

Craig Lefoe

I am privileged and proud to be leading the direction of Toustone Decision Intelligence! With a strong background in the global deployment of BI, I combine my passion for data analytics with the 20 years of experience in account management, infrastructure and application development at a senior management and director level.

CFO, Co-Founder

Chris Horn

My passion and years of experience lie in the hands-on element of advanced analytics and technology. My specialisations are in Amazon Cloud Architecture and Deployment, Project Management, Application Development, Java, SQL, Oracle PL/SQL and Financial Accounting.

Adam Sharp co-founder image
Service Delivery Director, Co-Founder

Adam Sharp

I have spearheaded the delivery of Decision Intelligence solutions across the Asia Pacific for decades and have an extensive background in leveraging data to optimise transportation and logistics operations.

I enjoy working with executives to identify, unify, and utilise diverse transport data sources to create a comprehensive operational performance narrative. This enables precise identification of challenges and their root causes, so transport leaders can take proactive corrective actions.

I now lead our Toustone team in using machine learning to forecast transport operational outcomes accurately, allowing transport organisations to seize opportunities and mitigate risks effectively.

CCO

Matt Pedersen

I am a values-driven Senior Executive and Business Leader offering more than 25 years success driving operational excellence within the Agribusiness sector.

I am driven by a desire to achieve profitable and efficient commercial outcomes through a mix of organic and transformational growth initiatives, and as a result, have positioned businesses for sustainable success.

Marilyn Martin
CMO

Marilyn Martin

I began my journey in marketing two decades ago with a clear goal in mind: to collaborate with companies whose products or services resonated with me. Driven by my values, this path has led me across diverse sectors, including state and local government, non-profits, startups, and multinational tech corporations.

Joining Toustone was a natural progression, as I quickly recognised a genuine commitment to use data for good, and empower clients through advanced and predictive analytics.

I’m continually amazed by how swiftly companies benefit from using their own data alongside Toustone’s expertise in data and machine learning. Whether it’s streamlining transport operations or accelerating business growth through sustainability data, the results are tangible and impressive.

Our Mission

“We enable Australian leaders to discover their competitive edge by providing profound insights into their business through advanced and predictive analytics, enabling them to make confident, informed, and smart decisions.”

Our Vision

“To empowering organisations to drive positive change and sustainable advantage in their business, community, and for our planet.”

Our Shared Values

We operate collectively under a shared set of values that serve as the guideposts for how we behave, and empower us to make decisions in a way that enriches the lives of our customers and each other. It’s about how we behave and show up in the world.

Toustone's shared values are:

1. We Walk Our Talk

1. We Reach For The Sky

1. We Help You Find Your Edge

Read our article to learn what this means for you as a client.

Musings from our Executives

Our executive team value celebrating the achievements of Toustone and its’ team publicly.

These posts give you an authentic glimpse into the team, its management, our culture, and what we are most proud of.

Being showcased by AWS

Growth & Camaraderie

Our ISO/IEC 27001 Win

Our Transport & ARA Partnership

Sustainability Reporting Team

Transport Team Appreciation

Walking the Talk

Transport Team HQ Week