Bankstown Sports Club

Toustone’s solution for BSC is a highly tailored and fully automated reporting environment that combines vital information from their POS, memberships, HR, marketing activities and more.

The solution provides more profound and more timely insight into their customers, operation performance, marketing practices, and employees. These insights support their team in driving more successful marketing campaigns, improving customer service, and creating a more profitable operation.

“Toustone has given Bankstown the ability to equip all our staff with the information they need. From operations to marketing to senior management, they all have the evidence to inform decisions, which makes the whole decision-making process far more robust and timely.”

We start sourcing data from all relevant areas and then begin connecting and automating data feeds from the club’s operational systems to store in the cloud. From here, data stories are created to build a narrative around the data, and key focus areas are detailed in visual dashboards and reports. Next, we combine machine learning with human decision-making, and over time this model develops key trends and alerts organisations of any future trends or risks that will affect KPIs. Below is a visual representation of a DI platform similar to the one provided to BSC.

The solution provided to BSC delivers key insight into their operations through the latest data science techniques and is fully hosted and managed by Toustone’s support team.

“Clubs aren’t huge organisations. We don’t have massive IT departments and we are people with varying capabilities. Having Toustone as a partner is very important to us because they don’t just come in and implement the solution… they go beyond that to ensure we have what we need with constant ongoing support.”